Persona
Table of Contents
1. Affinity Diagram
- Round 1
- Personal/ Leisure
(image 1.1) - Student
(image 1.2) - Work related
(image 1.3) - Personal/ Leisure
- Round 2
- Critical
(image 1.4) - Leisure
(image 1.5) - Not Critical
(image 1.6) - Work Related: Busy & Not In A Rush
(image 1.7) - Critical
- Round 3(Final)
- I. Someone ordering food for leisure or not critical reasons
- II. Someone busy working / in a rush
- III. Someone working who needs food
- IV. Someone needing food due to personal time -critical
- V. Student working on projects
(image 1.8)
2. First Persona: Someone ordering food for leisure or not critical reasons
- Name: Franck West
- Job & Role Description
- Entrepreneur: Day trader
- Works from home
- Likes to take risks
- Early Riser/ Typical day wakes up at 5am
- Reads news highlights, researches up and coming companies and stocks
- Lives in Hyde Park, Chicago
- 28 years old, single
- Hobbies: front-end web dev, rock climbing, boxing (to relieve stress)
- Personal Details (product/service)
- Enjoys good food (sticky notes)
- Healthy lifestyle (sticky notes)
- Likes to cook, but requires inspiration from new cuisines
- One way to do: GrubHub
- Not many local restaurants in the neighborhood
- Short Narrative
Franck West is a 28 years old and lives alone in his loft in Hyde Park, Chicago. His profession is best described as a day trader/entrepreneur who works from home. He has an active regime whereas he wakes up early in the morning to trade stocks, reads the news, and does a little research on up and coming companies and markets. After he finishes his work, his afternoons usually are taken up by rock climbing or boxing to relieve some stress. Franck always feels like he needs to be experiencing something new, as so, he enjoys a wide range of dishes and is always on the lookout for new tastes. Where he lives there is not a good selection of options as far as diversity of cuisines, when it comes to restaurants. GrubHub is his go to option for ordering food in different neighborhoods from Chicago. Once the evening rolls around and he has got his work and personal affairs out of the way, he likes to enjoy himself by indulging in an exotic cuisine. He begins by searching through restaurants for food through GrubHub on his phone.
- Data Sources or Assumptions
- Sticky notes (cf. pictures)
- Day traders are not usually busy, at least around diner time
- Franck is located at home when he orders food
3. Second Persona: Someone busy working / in a rush
- Name: Lily Powers
- Personal Details
- Lives in South Loop: Amil Loft
- 34 years old, engaged/fiancé
- She enjoys healthy food like veggies
- She practices hot yoga to destress
- Job/Role
- Team leader of a business consulting firm
- She is very busy with meetings for her primary firm
- Works 60 hours a week
- Loop/Downtown Chicago
- She is looking for a different career path/find a new job
- She is preparing for her transition
- Goals (for/with the product)
- She does not have time to spend on cooking
- Orders delivery food daily online
- She can schedule her meals
- She expects a reliable delivering service
- Relies on GrubHub to eat well and meet her dietary goals
- Abilities, Skills, Knowledge
- Teamplayer
- MBA
- Speaks multiple languages (english, french, chinese)
- Data Sources / Assumptions
- Sticky notes (cf. pictures)
- She earns a good paycheck so she can afford daily deliveries - GrubHub S-1 file: